Tradie Profit System

Marketing

Organic Marketing

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1. Create a business profile:

Creating a business profile on platforms like Facebook and Instagram allows you to showcase your trade business and gain access to additional features and insights. However, we also need to utilise our personal profile also as social media platforms will show more of your posts to more people. Business profiles will be seen more if you pay social media platforms to do so, via ads. That’s what they want you to do.

2. Eliminate messy photos and ensure your business profile is public:

To maximize exposure, ensure that your business profile is set to public rather than private. Remove any unprofessional or unrelated photos from your business profile. (No drunk photos)

3. Strategies for organic marketing through social media:

We will explore effective techniques to leverage social media platforms, such as Facebook and Instagram, to reach your target audience and engage with potential customers. Community groups and strategic facebook groups.

4. Creating a 30-day posting sequence on Facebook and Instagram:

Learn how to strategically plan and schedule your posts over a 30-day period to maintain consistency and optimize your organic reach. We will cover the types of content to focus on and how to add value to your audience.

5. Posting strategically in Facebook groups:

Discover how to identify relevant Facebook groups related to your trade industry and participate in them strategically. We will discuss what to look for in these groups and how to contribute valuable content to attract potential leads.

6. Post templates:

We will provide you with pre-designed post templates that you can use to create engaging content quickly and easily. These templates will help you save time and ensure your posts are visually appealing.

7. Case study - Builder running out of leads:

We will examine a real-life case study of a builder who was struggling with lead generation. We will analyze how a single strategic post resulted in an influx of 200,000 views and discuss the key elements that made this post successful. The case study will emphasize the importance of testimonials, high-quality visuals, scarcity, and addressing potential customer pain points.

8. Leveraging your personal profile alongside your business profile:

Discover the benefits of using your personal profile in addition to your business profile for organic marketing. We will explore how to strike a balance between personal and professional content to build trust and connections with your audience.

9. Utilizing ChatGPT for posts:

Explore the potential of leveraging ChatGPT, an AI-powered language model, to generate engaging and informative posts. We will demonstrate how to effectively utilize ChatGPT to save time and enhance your social media presence.

Action Items

Fill in the following prompts with information specific to your trade business to generate a personalized social media post:

Table

Table

Prompt

Fill in With Your Business Details

Platform to Post on

Notes

Prompt 1: "Introducing [Your Business Name], your go-to experts for [specific service/product]."

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Prompt 2: "Are you [target audience description] in need of [service/product]? Look no further!"

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Prompt 3: "At [Your Business Name], we understand the challenges you face when it comes to [specific pain point]. That's why we offer [solution/service]."

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Prompt 4: "Discover the benefits of [service/product] from [Your Business Name]. [Highlight unique features/benefits]."

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Prompt 5: "Transform your [specific task/activity] with the help of [Your Business Name]."

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Prompt 6: "Ready to [achieve desired outcome]? Let [Your Business Name] guide you every step of the way."

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Prompt 7: "Limited time offer: Get [discount/offer] on [service/product]. Don't miss out!"

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Prompt 8: "Join the ranks of satisfied customers who have experienced [service/product] from [Your Business Name]."

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Prompt 9: "Take advantage of our expertise and experience the difference with [Your Business Name]."

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Prompt 10: "Contact us today at [contact information] to discuss your [service/product] needs. We're here to help!"

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